+10 Benefits of Website Redesign

Driving traffic to your website is probably the ground for most marketing efforts. But this has little to no importance if your website’s overall design is deemed elementary and outdated.

Without an engaging web design and an immaculate user experience (UX), your website won’t appeal to your audience. In fact, modern internet users are willing to bounce off a website if it doesn’t load in 2 seconds.

And how can you get that much speed with a poor layout and a hardly indexed design!?

Unfortunately, these aren’t the only downsides of an old website design. But we won’t be focusing on that, at least not in this article!

Instead, we want to shed more light on the benefits of website redesign, and how that could be the dawn of a new journey for your business.

But let us first start with a quick definition…

What is web design?

In 2022 alone, businesses all around the world have spent 22 billion dollars updating their existing website designs or adding new features. Moreover, 73% of small businesses ensure that they consistently update their websites. Once every two years is the average frequency of updating a website for the aforementioned businesses…

This alone should tell you about the importance and anticipated benefits of a website redesign. So, if you feel like knowing more in this light, be our guest!

These are the top 11 benefits of a website redesign:

There’s an endless list of benefits for a website revamp. However, we searched and picked the best 11 advantages from both the web & our own experiences.

Enhances the user experience (UX)

In general, UX refers to all the interactions a user undergoes with a brand or a business, its products, services, marketing efforts… etc.

In our context, User Experience (UX) is how users interact and make use of a website and its different pages and features. This includes speed, aesthetics, and overall, everything under the website’s domain name!

And it’s just so essential to ensure this experience is optimized!

That’s mainly because, according to a study by NAU, 88% of consumers are not (or are less likely) to revisit a website after a bad website user experience. Moreover, 75% of internet users judge the entire business and what it offers based on the aesthetics of its website.

Making sure your website gets along with users’ expectations is one of the essential benefits of website redesign! Think of it as a chance to fix performance issues, add more interactive features, and roughly, make the site better looking!

Improved brand perception

Well, we just mentioned that ¾ people judge a business by the aesthetics of its website! Along the same lines, redesigning a website leads to better brand perception.

How so?

Think of your website as the engine of a sports car, the voice of a singer, and the soul of a person..! It determines almost everything about how you’ll be looked at and perceived by others, your audience included!

This means your website should leave a consistently positive impression on visitors. And that, my friend, starts with a great website design.

Your website needs to be captivating and functional.

So why stop with the current design? Study your audience’s behavior, ask your email subscribers for their opinions and suggestions, and plan a website redesign.

Drives brand awareness

Brand awareness refers to the recognizability of your brand among your audience. Per se, what would you think of when you hear “electric cars”? Chances are you’re thinking “Tesla”, right?

That’s a perfect example of brand awareness. It’s like becoming the go-to for your audience, and the standard other competitors look up to.

While this level of brand awareness is not an immediate benefit of a website redesign, the latter is essential if you want to pioneer in the longer run! You’ll have to invest, generously, in your website design and overall user experience. But, you’ll also have to invest in the quality of other aspects of your business (i.e. products, services, customer support…).

In other words, having a great website design is going to drive more brand awareness. However, it’s not a green card for pioneering.

Cohesive brand identity

Businesses may start with a coherent and consistent brand identity. But over the years, more teammates can join. In such a scenario, it’s so easy for a brand to lose consistency throughout its website.

De facto, even new websites struggle to keep a cohesive brand identity! Let alone after years in the game.

One of the primary benefits of website redesign is to re-create a well-connected and cohesive visual brand identity across different media. Just as you see on the earlier images, for instance, our agency has kept the same touch and touch across different versions of our website & on social media!

Whether it’s a DIY or you’re relying on an agency, make sure the new design would focus on delivering a coherent brand identity. You should be able to tell whether a page belongs to your website or not, even with no logos, no words… nothing but colors and blocks!

If that’s a tough challenge for you, drop us a note!

Optimized site experience

UX is now a very vital part of SEO. In fact, and based on experience, it’s almost impossible to rank on Google for difficult keywords without a good website UX.

When redesigning your website, you’re presented with a great chance not only to improve the overall website design, but also to increase web traffic, improve customer retention, and increase CR!

Optimized site speed

Hands down on this one. Site speed is an extremely important factor not only in SEO, but in any aspect of marketing or UX! In fact, 87% of a web page’s traffic would just bounce back if it doesn’t load after 2 seconds.

Predicted results would be a high bounce rate, deteriorated ranking positions, and a higher cost per sale (CPS).

A modern website design, inevitably, should bridge the gap between a creative and a light website design. That’s a cornerstone for site speed!

Still, there are many more practices to increase a website’s speed. We recommend using PageSpeed Insights, a tool powered by Google, to test your website’s speed.

 You simply place the link of any web page in PageSpeed, and check the report & recommendations.

Improve mobile-friendliness

SEO is always evolving. In fact, Play Media reported that Google changes its algorithm up to 600 times per year! So, how would you remain relevant in light of all of this!?

Well, updating and re-designing your existing website is a good place to start. You can now make sure the new version will be responsive according to modern SEO KPIs like mobile friendliness and block flexibility.

Did we mention that around 72.9% of all online sales are expected to be finalized via smartphones in 2022? It was only 58.9% back in 2017.

That’s a staggering 14% increase in just four years! In fact, it’s an alerting one… It says it loud and clear: without a mobile-friendly website, your business may not be relevant in the future!

In other words, remaining relevant and note-worthy is one of the paramount benefits of a website redesign.

Improve functionality & content management

You remember that feature you had in mind for your dashboard? It’s now the right time to get it! A website revamp is a great time to improve functionality whether for yourself as a webmaster or for your audience.

In more technical terms, you can redesign your Dashboard UI (back end) to suit your newish needs. And do the same for your customers with a more functional website presentation (front end).

Refreshed content strategy

Redesigning your website is to inject new spirit into your business and team. And with a new spirit, comes a new approach to almost everything; content strategy included.

It’s now the right time to think of new methods to outperform the competition whether from a product or from a marketing perspective.

Content is king. And to keep the crown shining, you ought to refresh and enhance your marketing strategy consistently.

The website redesigning period is the right time to look back and ask yourself: what could we have done better?

Take some notes.

Meet your team and discuss new ideas. Plan everything ahead to make sure you’ll benefit to the fullest from the website redesign.

Also, feel free to consult us on anything related to web design! Click below & we will get back to you shortly!

More cost-effective in the long run

Often will enterprises miss on the benefits of a website redesign for the potentially high initial cost. But cheap is always expensive!

Don’t invest in wretched and brand-aid solutions. They may look good for a week or a month. But they’ll eventually start crashing over your head, making you dissatisfy your audience and waste the cap.

Either audit your current website yourself, or have a professional firm do it for you. This helps identify existing bugs and troubles that might’ve been obstructing your sales funnel.

Increase sales and conversions

Building on the former benefits, spotting & fixing sales funnel problems would make the buyer’s journey smoother. When done properly, a website redesign would help increase both: conversion rates and sales!

Higher conversions is another term for higher ROI! So, if other sides of business are carried out properly, a website revamp might just be the missing puzzle to further success.

The costs of a website redesign

So, with all of these benefits, we assume you came to the final conclusion. You’re down for a website revamp! Instead of just throwing a wild quote at you, we prepared a quick questionnaire to help determine the cost of your website renewal project:

How often should you update your website?

The answer to this question depends on when was the last time you’ve run an update & how functional is your existing website. If your website is new and everything is going just fine, there probably is no reason to update. However, if there is too much room for improvement, or if you’re overall dissatisfied with the existing website, it pretty is high time you updated it!

To sum it all up

Redesigning an existing website is never a bad idea. You just need to do it the right way! Plan everything ahead, consult a professional firm and discuss your goals for the new website. Then, and only then, it would be time to take action!