How to Know When Is It Time to Invest in a Website Redesign?

A survey by Hubspot found that 90% of people would leave a website if it had a poor design.

Another survey by Top Design Firms revealed that 42% of people would leave a website if it has poor functionality.

Similarly, a mobile-friendly website design means that 74% of your visitors will return to your website again.

All of these statistics reveal the importance of having a good, mobile-friendly, functional, and accessible website design. And this is just the start – From colors to navigation to images, a lot of factors are involved in making a winning website design!

If your website misses even one of these components, it will lead to poor performance of your business!

Surprisingly, it is easy to solve all of these issues through a website redesign… In fact, the benefits of a website redesign can actually far surpass the issues mentioned above.

For instance, redesigning an e-commerce website can increase conversion rates, leads, traffic, and even a better UX!

Inadequacy or inability to perform well in any of the aforementioned metrics means it’s high time to go for a website redesign…

But if you need more signs to understand when it is time to invest in a website redesign, be our guest!

5 factors to tell When is it time to invest in a website redesign

Well, there’s no rule of thumb regarding the perfect time or quarter to run a website redesign.

Yet, research shows that revamping your website once every two to three years is very important. This ensures that your website is keeping up with new trends in web design as well as any changes in the industry.

Even from an SEO perspective, a lot can change over the years, which further highlights the importance of website redesign!

Let’s now look at some signs that can tell us when it is the right time to go for a website redesign:

Your website uses Flash

On 31st December 2020, Adobe Flash Player stopped working on all browsers. This means that if your website is still using Flash, then it is time to start looking for a redesign.

Back in the day, it was normal to incorporate Flash technology to build dynamic websites. But that’s long gone now!

And besides the problem of no more support for Flash, it can also slow your website down, make the website inconsistent on phones, and most importantly, hinder the application of modern SEO practices.

 In sum, using Adobe Flash on your website is a big sign you should invest in a website redesign.

Your website is not mobile-friendly

More than 50% of global traffic is coming from mobile devices only! And this number will only increase in the future.

This means that websites that are not optimized for mobile screens might lose up to 50% of their visitors!

Similarly, another interesting fact shared by Google is that 50% (again) of visitors prefer to use a company’s mobile site rather than downloading their app!!

Furthermore, around 67% of customers claimed that they were more likely to make a purchase if the brand’s website provided a mobile friendly UX.

So, in short, you are losing serious traffic and income if your website is not mobile-friendly. But how can you tell if your website’s mobile friendly or not? Well, the Google Search Console should notify you about that.

But if you’re not linking the Console with your website, then you can use the Mobile-Friendly Test, also provided by Google Search Console.

It will take a minute or two to thoroughly check your website, and if all are good, you will get a message saying: “Page is usable on mobile.” You can go ahead and test as many pages of your website as possible!

Another simple way to check it is by loading your website on a mobile or a tablet. Once it is loaded, start by looking at the different components of your website…

Do you have to zoom in to read a certain sentence? Do CTA and navigation buttons seem too tiny to click? Do some components of your website appear above one another?

All of these questions can help you decide if your website is mobile-friendly or not.

Your website has low search engine rankings

Did you know that an average website receives 53.3% of its traffic from search engines?

And since traffic is almost the source of all income of digital businesses, optimizing your website for search engines should probably take 53% of your marketing budget!

These investments should be tailored to make your website get higher rankings in relevant keywords.

Your efforts should be tailored to make your rank in the first page for the search query “leather shoes” if you sell leather shoes… ‘Cos that’s where all the traffic goes!

However, a poor website design can seriously diminish all those SEO efforts and ultimately hurt your rankings on the search engine.

In fact, User Experience and User Interface are among the most important ranking factors for Google!

So if your share of organic traffic is very low or non-existent despite spending a huge budget on SEO, then it may be time to start looking for a new website design!

Your website’s bounce rate is high

If your bounce rate is 70% or higher, then that’s a sign that users are not finding your website useful, or it’s slower than their expectations…

There could be multiple reasons for such a high bounce rate, however. But the most obvious ones are usually related to the design and speed of your website.

In simple words, you are losing valuable visitors from your site, which could actually turn into customers!

And besides losing these visitors, a higher bounce rate is also not good for your SEO at all! And this results in an endless spiral loss of investment & the returns as well.

Now, if we talk about how website design can cause a high bounce rate, there are a lot of factors…

In a nutshell, a high bounce rate requires a website redesign or at least a complete re-optimization.

Your website loads slowly

Ah, yes, we’re mentioning it again!

People do not have the time to wait for several minutes to let your website load properly… In fact, if your website doesn’t load within the first few seconds, most people then will simply leave your website!

A recent research found that 47% of web visitors expect a website to load within 2 seconds or less.

So, in other words, almost half of your potential traffic will leave your website if it takes a long time to load!

The speed of a website depends on three factors:

1- Page size

2- Web hosting

3- User’s internet speed

You definitely can’t control the user’s internet speed, but you have control over your page size and web hosting.

If you are already using a dedicated server for your website, but it still loads slowly, then that’s a sign that there’s something wrong with your website design and page optimization.

From using heavy images to unoptimized Javascript, there’s a lot that can make a website load slowly!

That’s why all reputable digital consulting agencies know the importance of optimizing web pages for speed as well!

Conclusion

Being here itself is a good reason to start a website redesign! If your website was all bright and shiny, you wouldn’t think about searching for such a query!

And guess what, Canadian Digital Consulting always ensures to remain at the forefront of new advancements in website design. This helps us to know about the latest trends and more importantly, how to incorporate them into the customer’s websites.

We have listed a total of 5 signs to help you to understand if you really need a website redesign or not. Even if one of these signs is present on your website, then it is totally worth it to contact us and get a consultation.

If you head over to our homepage, you can see a list of all the recent projects we have done. Having already worked on websites in numerous industries, we have developed a keen eye on what’s needed for a website that performs!

So, if your website needs a redesign and shows any of the signs mentioned above, then feel free to contact us today & get your website the attention it deserves & needs!