Instinct Financial Markets

Instinct is originally a brokerage firm that provides gateways to financial markets. Now, it’s adding a featured training platform to its distinct services. Instinct tries to bridge the gap between information delivery and decision making in the trading industry.
The platform also aims to help traders stay up to date with news and market changes through its social network “Instinct Pulse”. Instinct also helps traders from different backgrounds and experience levels learn directly from expert vetted traders through “Instinct Graduate”.

Problem & Solution

With limited knowledge, amateur traders lose most, if not all, of their capital fighting to learn a thing or two. As a result, they’d either walk away and never try again, or would lose too much before they finally find their way out.

Instinct aims to solve this exact problem. Now, it offers an Agora-like space where traders interact and exchange their expertise, plus an integrated academy where users access courses and trainings.

Instinct needed a homepage layout that does two things: engages the audience & stick to the existing brand guidelines.

So, we leveraged the different ingredients of the trading industry (news, statistics, stocks…) and the renowned up and down trading colors (Red & Green), to come up with this simple, yet perky web design:

We, CDC, did not try to play the fiddle with the Instinct project. We simply looked up and observed similar platforms, noted what works for them, and came up with a new and much better layout and web apps.

It’s our philosophy. It’s what we do.
We are CDC!